As Wedding stylists, we are often asked the question about what colour to use for an event. Whilst colour is about preference or may represent a your wedding dress or a favourite colour, we believe there is a lot more meaning to colour than being pleasing to the eye. What’s the thinking behind colour? What feelings do changes in colour evoke? What dynamic colours should be used at events to make those senses open? As an wedding event planner, we don’t just need to understand what colour is on trend, but also the psychology behind the use of different colours. What’s equally important is what colours not to use at different events or to what extent colours should be used.
Different colours can dramatically affect moods and emotions as well as affect that initial impact when we see a room in a colour. As an wedding theming company, we are very aware of colour psychology and work with our clients on ensuring the correct mix of colours are selected.
Generally, people will choose their favourite colours or what’s on trend for weddings as well as ensuring traditional weddings feel traditional. But to really create the ambience you want, its useful to know what a colour choice can mean.
The Meaning behind Various Colours
White: signifies pure, clean, innocent in the West; mourning in the East. White creates a sense of space so works well in dark and small rooms. White can also represent new starts, giving a fresh new idea. White is a great colour for its simplicity, cleanliness and idea creation; White is therefore often used in the summer works well as it helps to create a cool and contemporary atmosphere and used for new launches! However, using too much white can mean isolation, loneliness and emptiness.
Black: signifies glamour, sophistication, power, elegance. seriousness, control and independence. However, in sharp contrast it can also mean darkness and frightening. For that reason, it’s a great colour for black tie receptions as well as a colour for sophisticated pre-wedding parties. Maybe integrating black with a softer colour is a consideration can create a good balance!
Red: represents heat, passion, intensity, it’s a racy colour which creates strongest emotions such as love, lust, anger– some of the most extreme emotions are represented by red which can make the heart beat that much faster! However for Asian Weddings, it also represents auspiciousness and traditional especially when combined with metallic colours such as golds, silvers, bronzes and coppers. It’s a classic colour but to tone it down we suggest using another colour combined with it depending on where you are using it – a traditional wedding or reception.
Yellow: is a happy, optimistic, warm, zingy colour that draws attention to the eye which is why it’s a great day-time event colour. But when used in excess yellow can also be too overpowering and stir up emotions of annoyance and frustration. This is why many people team yellow with whites and blacks or multi-colours to become an accent colour rather than the dominant colour.
Pink: Pink is a softer version of red that creates a sense of compassion, hope and unconditional love. It’s a colour that soothes and represents care, understanding and nurturing. It’s often linked with romance as it shows empathy and sensitivity. Excessive pink feel a little immaturity so mixing colours work with colours such as greys, blacks or metallic colours.
Green: always has many positive connections with nature, earthliness, growth, health, tranquillity. It’s a powerful colour as it creates a calming atmosphere, feels fresh so its colour that relieves stress and helps heal. It works really well around bar areas at weddings or chill-out spaces and even entrances to create an ambience of relaxation.
Orange: is connected with motivation, vibrancy, energy, excitement; as such it creates a positive attitude and enthusiasm for life. As such orange is great colour for bringing comfort and creating a sense of fun or freedom for your guests; for the very fact that it is an attention-drawing colour, it works well at sangeet nights, mendhi nights and even at pre-wedding events suggest as Maya ceremonies.
Purple: Purple is most commonly known for its imagination and spirituality, royalty, wisdom, wealth. People see purple as colour linked with luxury, extravagance, courage, mystery and magic. However, avoid using it too often as it can also cause distraction. Purple is often used lighting for events especially for that all important walk-in when the candles are twinkling, or chill out areas and bars for its very powerful emotions that it stirs up!
Blue: is known for its trust, peace, loyalty and dependability. It’s reliable, responsible and mentally soothing as it lowers pulse rate and body temperature and creates productivity. Navy has been a really popular colour as the new black combined with gold for evening events. It works well with a simple white theme or great with a crystal theme!
We hope this guide provides a guide for your wedding. Whilst colours have positive and negative meanings, we always say to brides to be daring with colour which will set apart and leave a lasting impression on your guests especially when colours are combined!